Created ad campaign visuals and copy for 90+ stores in the USA and Canada, displayed across multiple media formats such as POP, digital, and social.

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Costa Vida, a Fresh Mexican Grill with over 90 stores in the USA alone, tasked me with creating multiple assets for their Q2 ad campaigns as spring approached.

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The goal for Q2 was to drive sales of their Raspberry Chipotle Chicken Salad and Fresh House-Made Drinks by developing a campaign that generates craving, desire, and excitement for these fresh and flavorful menu items.

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The challenge of this project was to leverage existing photography from previous campaigns and create ads that felt fresh and new.

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Before beginning this project, I researched different textures, fonts, and layout formats to create moodboards. This helped me conceptualize the final product. From there, I created five layout options with different design directions. This process helped the client quickly narrow down their favorites to just two options, keeping the project on schedule.

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The hardest part of this project was fitting the content of the design across multiple formats. The salad had 26 size options, while the specialty drinks had 32 size options. I had to ensure from the very beginning that my design would be scalable across all sizes.

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The final deliverables consisted of four campaign options, with 25+ sizes per item. Each campaign will be displayed across sneeze guards, register toppers, social media accounts, TV ads, and more this spring in all US and Canada stores.